La muñeca Barbie cobra por recomendar marcas. Como lo oyen. Su cuenta de instagram produce contenido pagado para otras marcas.
Barbie cobra como bloguera de moda y más de una vez presenta o esponsoriza
Barbie fue probablemente una de las primeras presciptoras de moda de la historia, a imagen y semejanza de los minuscule maniquies con los que circulaba la moda en la época de Maria Antonieta.
Aunque Mattel no ha revelado lo que cobra su estrella, si que se ha comprobado que sus anuncios en los posts tienen objetivos comerciales y reciben miles de likes.
with location shoots ranging from Milan to Montauk, Paris to San Francisco. Her posts average 40,000 likes and 500 comments, with a total of more than 40 million total likes so far. “The response from our fans has been overwhelmingly positive,” Duncan said. “We have a highly engaged following who love the beautiful imagery and real-life situations we create. Most comments consist of our followers tagging their friends saying ‘look, it’s us!’” It’s also testament to the power of a highly curated Instagram account (although, at 57, Barbie did have a bit of name recognition working in her favor). As followers are primarily women in the 18-to-34 range, the account also offers a bit of nostalgia for those who grew up dressing Barbie who have now gone on to compete for an audience with #OOTD posts. And although its creators won’t say as much, it’s a tongue-in-cheek acknowledgement of what it means to be a paid influencer. For red carpet events, Barbie applies for credentials as any other attendee. “Barbie generally gets to go to the events on her wish list,” Duncan said, but the harder part is managing her social calendar. At the Balmain party in Paris, a spotting by Kendall Jenner and her hairstylist Jen Atkin led to later projects and partnerships with Atkin, including the Dyson sponsorship. Although the Dyson gig was the first of its kind, Barbie has participated in other larger marketing projects. For “Zoolander 2,” dolls were made in the likeness of the movie characters to enact a narrative with Derek Zoolander, with @BarbieStyle acting as L.A. tour guide. The most popular posts included the announcement of Barbie’s Fashionistas line, which included 30 different looks with various skin tones and body types and a collaboration with Target.
Barbie at the Forbes Women’s Summit received more than 50,000 likes, which Duncan said “is strong for our channel and shows our audience likes seeing Barbie as an empowered role model.” There are other Mattel accounts; @Barbie is targeted toward moms and kids and is treated more as a marketing platform. @BarbieStyle is approached as a first-person account from Barbie, and includes occasional images with her “squad” and boyfriend. To commemorate the two-year landmark, Barbie was photographed in a “class photo” wearing “designer looks” from names such as Moschino, Tibi, Valentino, Oscar de la Renta, DVF, Balmain, Roksanda Ilincic and Carven. Michelle Chidoni, vice president of global communications at Mattel, said that although “Barbie is a busy girl, she is great at making time for exciting opportunities.” “I think the team knew they had this huge opportunity to treat her on social media in a different and special way,” she said. “This celebrates Barbie the icon, and plays into the culture in a way that few brands can.” MEDIA B
dollars. At a time when Kendall Jenner’s one billion “likes” are mentioned on the cover of Vogue and so-called “tastemakers” with one million-plus followers are banking $15,000 for a photo,
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